I.C.E. – In Case of Emergency

The acronym ICE stands for In Case of Emergency.  This program encourages participants to enter "ICE" into the phone book on their mobile phone and attach the name and number of someone who should be contacted in an emergency.  Emergency responders seeing this will know who to call if something has happened to the owner of the phone.

The I.C.E. Concept

The ICE concept was the brainchild of Bob Brotchie, a paramedic with the East Anglian Ambulance NHS Trust in Cambridge, England.  In April of 2005, Brotchie, a clinical team leader, hatched the plan after struggling to get contact details from shocked or injured patients.

For More Information, Please Visit:
"In case of emergency, put your cell on ICE" (USA Today)